![]() “At Southwest, every jet can make every flight, so every pilot can fly every jet, so every mechanic can service every jet, so every part fits every jet,” he explained. Eversole compares this principle to the profitable Southwest “single-model jet” archetype. He said it should do this by not just minimizing material waste, but also by maximizing usability. In most regards, the RIP makes a significant difference between simply printing and printing profitably, according to Robert Eversole, director of sales and marketing at ColorBurst. “The efficiency at which one can get files down to the press that will print as desired is critical to the productivity of that device.” “The RIP is the engine that drives the press,” he said. While many companies will overlook the RIP offering when purchasing a large-format printer, this can be a big mistake, according to Jeffrey Nelson, product marketing manager, Inkjet Equipment and Software, Sericol Unit, Graphic Systems Division, Fujifilm North America Corp. A professional RIP optimizes the performance of virtually every wide-format device available today, in terms of color reproduction, throughput speeds, and workflow efficiency, in ways that lesser RIPs simply cannot. However, most users need more than this in order to achieve optimal results. Most wide-format printer manufacturers provide some type of basic RIP to interpret the information in your files. ![]() ![]() Simply stated, a Raster Image Processor (RIP) interprets the data from your image file into a form your printer can understand. ![]()
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